The World of Usage Billing

Usage-based billing models are proving their worth, and more firms are looking to adopt them to reap their benefits.
Forrester Opportunity Snapshot: Capitalize on Your Digital Transformation with Usage-Based Models | November 2018

The Experts Weigh In

We here at Gotransverse have commissioned a study to test an idea. Over the course of the last couple of years, we have seen the number of companies adopting usage and consumption-based billing models continue to grow. In the study conducted by Forrester Consulting, we put this question to the test:

As more firms incorporate digital products and services into their product portfolios, will usage- and consumption-based business models become their preferred models?

The market researchers got to work and surveyed 170 Director+ decision-makers responsible for billing platforms, in either IT or business roles. The response rate was fantastic.

And now we give that research to you! In the study, Forrester Opportunity Snapshot: Capitalize on Your Digital Transformation with Usage-Based Models and webinar, you will hear from a wide-range of subject matter experts on the current state of usage and consumption-based billing. The experts who contributed to this research are all US-based companies with $50M+ in annual revenue.

The demographics break out as follows:

What is the size of your company?

Respondents range from $50M to over $5B in annual revenue.

In what industry are you?

A broad mix of industries who represent the many use cases of usage-based billing.

Are you the decision maker?

81% of respondents are either solely responsible for decision making when it comes to adopting usage-based billing, or are part of the decision making process.

And this is just the tip of the iceberg. In the study, we get deep in the weeds to uncover the motivations, benefits, and the challenges of implementing a usage-based billing model. Answers to questions like:

  • How satisfied are organizations that the billing model used is the right model for your business?

  • What are company's plans for adopting a consumption- or usage-based billing model?

  • What challenges are organizations facing/have faced in adopting a usage- or consumption-based billing model?

  • What are the top potential benefits organizations are seeing from adopting a usage- or consumption-based billing model?

Download the full research study to get the answers to the most pressing questions.

Submit to download the study >>

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Join the Webinar!

Join our guest, Forrester analyst, Lily Varon, and Gotransverse President, Michael Beamer, as they review the findings of the commissioned study conducted by Forrester Consulting, Capitalize on Your Digital Transformation with Usage-Based Models.

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